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Magazine N° 334
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Strategy
GM and Ford want to reconquest the small car segment.
Vehiclenews [02.05.2010] General-Motors and Ford presented at the Detroit Auto Show their reconquest strategy of the small car segment, today led by the Asian automakers. Ford will commercialize the new Fiesta in the second half of 2010 and the new Focus in the first half of 2011. General-Motors will launch the Chevrolet Cruze in the second half of 2010, the new Chevrolet Aveo in the first half of 2011 and the Chevrolet mini-car in the first half of 2012.